Do you freeze up in front of the camera or forget what it is that you want to say? Listen in as Lou Bortone, known as the Video Godfather shares specific steps you can take to overcome your fears, tested and tried video strategies for various platforms and the 5 videos that every business owner should have.
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- Best tips and practices to grow your following and make an impact using YouTube
- Overcome your fear of being on video, Lou shares what worked for him
- How to use Facebook Live to showcase your business and build community
- Discover the BEST length for your videos and how to create a description that gets noticed
- The Five Videos that every entrepreneur should have to build their business
Lou Bortone
The Video Godfather
“Sweet Lou,” Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.
He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
Prior to his industry-leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.
Lou is a popular speaker, author, and ghostwriter of six business books.
Mentioned in this Episode:
- Video Marketing Rules: How to Win in a World Gone Video! (paperback edition)
- Video Marketing Rules (Kindle edition)
- F*ck You, Pay Me!: The True Adventures of a Guy Just Trying to Get Paid(paperback)
- Video Email Marketing Tool: UseLoom.com
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