Does the old traditional fear-based marketing make you cringe? Listen in as Michelle PW shows you how to create copy that satisfies the craving for interaction and aligns with heart.
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- Understand the difference between love-based marketing vs fear-based marketing
- How to communicate with your community to build lasting relationships that are mutually beneficial
- How to create copy that satisfies the craving for interaction and aligns with your call to action
- A 3 step strategy to deal with haters and bad reviews
Michele PW
Best Selling Author
When Michele PW (Pariza Wacek) was 3 years old, she taught herself to read because she wanted to write stories so badly.
As you can imagine, writing has been a driving passion throughout her life. She became a professional copywriter (which is writing promotional materials for businesses), which led to her founding a copywriting and marketing company that serves clients all over the world.
She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” and “Love-Based Money and Mindset.” These books share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.
Click here for a list of her books on Amazon
The last book in that series “Love-Based Goals,” was just released last month.
In addition, she’s also a bestselling fiction writer (she’s published 2 psychological thrillers/suspense/mystery novels and has a new 3-book series due out summer of 2018) and holds a double major in English and Communications from the University of Wisconsin-Madison. Currently, she lives in the mountains of Prescott, Arizona with her husband Paul and southern squirrel hunter Cassie.
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